Businesses have been facing innovations and breakthroughs over the years. The ever-changing landscapes of various industries have compelled enterprises and decision-makers to keep up with new trends. Despite all the changes happening in the world of entrepreneurs, one thing remains the same – the power of content marketing.
Content has always been king. This is because the words you use to promote your business and advertise your purpose help build trust with your customers and stakeholders. With this reality, one cannot deny the power of corporate blogging. Corporate blogging is practically an inexpensive way for your business to increase the traffic into your website. More than that, it has a slew of benefits that will help your business expand its reach.
You might need to hire a company specializing in WordPress management or setting up websites dedicated to information dissemination and marketing, but also consider why corporate blogging should be something you should do.
Benefit #1: Helps Build Credibility
It does not matter how small or big your business is. You can establish your business as a thought leader if you become a credible source of knowledge and wisdom. You can make this happen by providing your customers and stakeholders with useful content – the type of information that will add value to your products and make your customers’ lives much easier. Content types include infographics, how-to articles, and instructional videos. When you keep on doing this, your blog and your business will become a go-to place for information. You can take cues from brands’ works and cues, such as HubSpot, Moz, Coppyblogger, Neil Patel, and Bplans.
At this point, you may also use this opportunity to invite other key opinion leaders to write on your blog. That way, you show your community that you have strong links with other influencers in your industry.
Benefit #2: Informs Your Customers on Business Changes
Another method of adding value to the overall customer experience is by using your blog section as a repository of announcements and other useful pieces of information. For example, you can announce a new product or service launches through a series of posts. If you have promotions and new asset acquisitions, you can share about it using your blog. News about structural changes in your organization can also be shared via your blog section.
Benefit #3: Connects Customers to Your Brand
Customer engagement is one important facet of retaining clients and turning them into loyal followers. Blogging will help you achieve this objective. This very effort provides you with an opportunity to connect to your customers using a conversational tone. For one, you can use your blog as an avenue for promo and sharing user-generated content. You can also use the comment sections to interact with the customers; reply to their compliments and address their complaints. All these activities are important for building trust and harmonious relationships, which in turn will make your brand a much more stable enterprise.
Benefit #4: Helps Drive Web Traffic
If you’ve been using SEO for your digital marketing, you already know that major search engines love fresh and relevant content. To make sure that your website remains relevant and up-to-date, adding new posts to your blog will help your website get indexed by search engines. However, make sure that your posts are written for humans, not bots. Search engines nowadays have become much smarter.
Increasing your online exposure can also be executed through corporate blogging. More than that, it also helps you establish your business as an industry leader. Just make sure that when you start blogging, you’ll stay committed to it.