Because video marketing is one of the latest marketing strategies, most entrepreneurs still doubt this. Many will ask whether they have the needed resources to incorporate video content in their marketing strategies and whether it will be a wise investment for promoting their company. Investing in video content is advantageous because it’s one of the most profitable and versatile digital tools available.
In this article, you’ll learn more about video content marketing delivered by a reliable production service provider and how this strategy will benefit your company.
What Is Video Content Marketing?
Video content marketing is the strategy most entrepreneurs use to boost their profiles online by releasing promotional films. Usually, marketers post these on YouTube or similar social media platforms; however, they can also come in other kinds, including self-hosted videos, live feeds, courses, or webinars. Your promotional film will be an excellent way to convey your message to a bigger audience if done correctly.
It can work with both B2B and B2C content strategies. One great benefit of using videos is that you can quickly and efficiently implement the plan. The number of options your marketer has can indicate that a strategy is helpful for every business, even if without traditional video editing or recording skills.
Below are five ways video content marketing can help your business.
5 Ways Video Marketing Can Help Your Business
Using video content marketing will help your company follow the latest trends and beat your competitors. But you mustn’t forget about the other ways you can benefit from this marketing strategy.
Increases Overall Conversion Rates
Your website’s landing page will get an increase in the conversion rate by placing using a video or promotional film. That increase can reach up to 80%. In addition, using a video for your emails can increase the conversion rates by 200% to 300%. More and more people expect to see promotional films on your social media pages or website.
If they see one, they’ll highly likely watch them. Using short and engaging videos will deepen your connection with your target audience in the marketing funnel within a short time.
Deepens Connections With Clients
Using video content marketing will also help you deepen your connection with existing customers and earn the trust of potential ones. Your audience will find it easier to build a connection with your brand if they see other people talk about your company. Unlike posting a simple picture, posting a promotional film is always the best choice.
It’ll also be more challenging for your customers to ignore the video than to stop reading text. Videos will reach out to your audience’s emotions, unlike other mediums. You can use the video’s voice, tone, and music to convey your company’s message, making it the best tool to deepen your connections with a customer.
Much Easier Marketing Methods
Marketers rely on YouTube. You can’t deny that it’s the best choice for posting videos or promotional films. That’s because your potential audience will also use that platform to make wise buying decisions. Now, video product reviews are getting more and more popular than text reviews. That’s because they provide a more honest insight into your products. It’s also the best chance to check how your product works or looks in real life.
Embedding product videos on your website will also help potential buyers to make their buying decisions. More and more customers prefer to watch a video about the product instead of reading about it. Nearly 20% of your customer base will lose interest in your product if you don’t include a product video description on your website.
Higher Return on Investment
Nearly 89% of digital marketers claim that video content marketing will yield a higher return on your investment. Due to the amount of money you’re investing into marketing strategies and campaign materials to promote your company, getting a higher return on your investment is essential in your decision-making phases.
Boosts Interaction With a Client
More people will talk about your promotional films. In fact, video content marketing has 1200% more engagements than images and texts combined. For example, videos on a Facebook page can increase engagement by 33%. Incorporating promotional films in an email will also increase engagement by 13%. By making your material more engaging, you’re reaching out to a bigger audience.
Moreover, you’re giving that audience the chance to become your brand ambassador.
If you haven’t included video content in your marketing strategy, it’s about time you think about what it offers. Getting a higher return on investment through this approach will aid you in achieving more satisfying results.