The world of digital design is always changing. What was popular last year may be passé this year, and what’s trendy now may be so overdone by 2023 that everyone will be sick of it. So, what’s coming down the pipeline? Here are five digital design trends that you’ll be seeing everywhere in 2023:
Designs with user-friendly features focus on creating websites, applications, and other digital products that are easy to use and appeal to a wide range of users. This trend is driven by the increasing use of mobile devices and the need for businesses to provide a good user experience across all platforms. Moreover, user-friendly designs often have clean, simple layouts, easy-to-understand navigation, and clear calls to action. They usually follow a theme that matches the brand and service of the company. For example, your auto service might need a design theme highlighting what you can offer your customers, such as maintenance, detailing, or upgrades. However, as digital design falls under a different industry, you might find it difficult to achieve the website you want. That’s why you can leave this task to professionals to ensure a top-quality outcome. You can hire services that offer quality web design for car detailing to help you achieve the design and function you want. Maximizing the design for your website will result in a better user experience, which can lead to more conversions and sales.
Monochrome and Duochrome
In recent years, digital design has trended towards monochromatic and duochromatic color schemes. This means using a limited palette of colors, often just two or three, to create a cohesive and stylish look. The advantage of this approach is that it can be visually striking, especially when used in contrast with other design elements. It can also create a feeling of calm and serenity, which can be beneficial for websites and apps that are meant to be relaxing or stress-reducing. For example, a meditation app might use a duochrome color scheme with soft blues and greens to create a tranquil atmosphere. Another advantage is that it can be easier to produce consistent results using a limited number of colors. When working with a larger palette, it can be challenging to keep all the colors looking good together, but with a smaller palette, it’s easier to achieve harmony.
Glassmorphism is characterized by the use of soft, transparent shapes. This aesthetic is often used to create an impression of depth and movement, as well as to add a touch of playful whimsy to an otherwise straightforward design. While glassmorphism first gained popularity in the world of app design, it has since been adopted by web and print designers. For example, a magazine might use it for an innovative, eye-catching cover design. Thanks to its versatile nature, glassmorphism can be used to create either minimalist or highly-detailed designs. Whether you’re looking to add a fresh new look to your website or spice up your next marketing campaign, glassmorphism is definitely worth considering.
Another way designers will add interest and dimensionality to their work in 2023 is through experimental typography. This trend includes using unusual typefaces—such as those with unconventional letterforms or strange spacing—as well as experimenting with different layout techniques, such as overlapping text or setting it at odd angles. It often uses typefaces such as blackletter or script, which can add a feeling of sophistication or luxury. Experimental typography can be used to add personality to a design, as well as to make a statement or convey a certain mood. For example, a luxury hotel might use it for its website to bring an air of elegance. In contrast, an edgy fashion brand might use it to create an underground vibe.
Characterized by its raw, unfinished aesthetic, Neo-Brutalism takes its cues from the Brutalist architectural style of the mid-20th century. Like Brutalism, Neo-Brutalism celebrates the beauty of function over form. The style is often used for website and app design, emphasizing simplicity and usability. For example, a to-do list app might use a Neo-Brutalist design to ensure that users can quickly and easily find the information they’re looking for. While it can be used for any type of design, Neo-Brutalism is particularly well-suited for digital products since it works well with the constraints of screens and small devices.
The world of digital design is always changing. What’s popular today may be passé tomorrow, so it s important to stay on top of the latest trends. By keeping your finger on the pulse of what’s popular, you can ensure your business’s website, app, or other online presence stays fresh, relevant, and engaging.