Gaining an online presence is the most important reason for investing in social media marketing. Social media plays a vital part in improving customer satisfaction and customer experience. Social media
AI is increasingly becoming a part of everyone’s daily lives, and it’s benefiting businesses and consumers alike, with many global businesses using machine learning and AI tools to streamline processes. That
Communication is the lifeblood of any organization. Without proper communication channels, a standing army would be in chaos unable to respond to the onslaught of the enemy. In medieval times,
For many homeowners and commercial landlords, a Starbucks in the neighborhood is great news. It’s not because they love coffee (well, some probably do), but it’s because they know they
Having a website is an essential way of spreading the word about your business in the digital world. Compared with businesses that don’t have a functional and updated website, many
Since the onset of the global health crisis, many businesses have shifted to digital to assist in keeping their businesses afloat. With this shift in business format, business leaders needed
Cybercrime has become increasingly rampant over the years, with gangs and independent hackers becoming bolder and more advanced. In fact, there’s this unspoken sense of dread that anyone, be it
Technology continues to drive the world forward, even in the midst of a global pandemic. In fact, the unfortunate circumstances of the previous year have significantly accelerated the shift towards
With the global discussion about environmental awareness, many businesses today recognize that climate change is a widespread issue that requires immediate solutions. Even customers themselves are setting high expectations for
Every year, social trends and digital resources change so much that marketers need to adapt. Not only does the industry call for flexibility, but an ability to disrupt and stay