The popularity of social media increases by the day, and you need to take advantage of it. By learning the right strategies, and hiring a geofencing company for digital marketing, you could dominate the competition in your locale.
But where should you get started? And how should you go about marketing on social media?
1. Use Twitter to launch a product
Twitter may limit the number of characters that its users can create in any given post, but that has not deterred anyone. When something new happens around the world, it’s likely to trend on Twitter first before spreading elsewhere.
Studies show that 79% of Twitter users enjoy finding out what’s new via the platform. What that means is that if you want to generate news about your rebranding efforts, a new product or service, or any project your business is involved in, you need to campaign on Twitter. It’s very important that any marketing campaign that you run, especially when launching something new to the market, trends to your target audience.
2. Hire a relevant Instagram influencer to reach a wide audience
Nothing beats Instagram when it comes to influencer marketing. The platform has over 500 million users. It also happens to be where celebrities with something to show hang out. Instagram is where users go to see how others live their lives. It’s also where people go to see what others own.
Studies show that 62% of Instagram users become more interested in a brand after seeing it in stories. People take what they see on this platform very seriously. It’s also worth noting that influencers have a very large number of followers. And these followers like to do things that their role models are doing, which is why this platform matters.
When a celebrity recommends a certain product or service, their followers will check it out and try it. They will also speak about it and share information concerning it. That makes it the best social media platform if you want to sway a wider audience and yet you have a small customer base.
3. Interact with your customers on Facebook
Facebook is by far the biggest social media platform around, with over 2 billion active users. It’s a platform you should join and use to interact with your target audience. Research shows that 71% of consumers who have a positive experience with a business brand on social media will recommend it to those in their social circle.
Interaction, in this case, means creating entertaining and educative posts people can read, discuss, and share. You can also interact with your audience by answering any questions that they have regarding your business, its products, and services.
A video showing how to use your product will also increase the interaction levels between your brand and your potential customers. And don’t forget to politely handle any customer complaints regarding your business. All these forms of interactions matter and will determine whether customers recommend your business to others.
When you understand what works for your business on social media, it makes it easier for you to work with geofencing companies. You can determine whether you are getting your money’s worth or not because you know what to look for in terms of marketing results.