Feel Good Anyway

Awesome Lady Athletes   VIEW MOVIE   secret video   04:15

Due to some corporate-type secret keeping that needs to be honored, we can't tell you much about this one, and can show even less. However, we can tell you that it had an intended audience of exactly ONE, which was a first for us. We've strung together a greatest hits pack of the over 2 minutes of animation into the not-really-understandable semi-narrative you see above. This project was packed with so much Awesome Kickass Girl Power that FGA is considering going back to school to write a dissertation entitled, "Discourses of Authenticity and Awesome Post-Post-Feminist Kickass Girl Power: The Problematics of Lacanian Interpretation of the Zone De/fense and Point Guard Subjectivity and Desire." Or something.

FGA: creative development, animation
PERSONNEL: Matt Eller, Bill Morrison, Bryan Dalton
AGENCY: Wieden+Kennedy
CREATIVE DIRECTORS: Alberto Ponte / Jeff Williams
WRITER: Jessica Vacek
ILLUSTRATION: Azsa West / Loren Boggs
EDIT: David Jahns
PRODUCER: Juliana Montgomery
CLIENT: Nike