Boston Marathon VIEW MOVIE event video 06:20

THREAD CREATIVE hired FGA to produce a piece that examines the key reasons why 20,000 runners put themselves through the blisters, sweat, dizziness, and loss of bladder control to participate in the 26.2 mile romp called the Boston Marathon. Though FGA has no direct knowledge of distance running (we ride bikes, man), we experience similar distressing symptoms on conference calls almost every day. This version is a recut 02:20 of the original 6:00 piece.

FGA: creative development, animation, audio supervision, edit
PERSONNEL: Matt Eller, Bill Morrison
AUDIO: Hatfarm
AGENCY: Thread
CLIENT: Adidas